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Digital Business

Name: Digital Business
Brand: Taylor & Francis Inc
SKU: 04498957
Price: 225.39 EUR
Availability: InStock
Author: Eloise Coupey
ISBN: 9780131400979

Eloise Coupey

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 04498957

Založba Taylor & Francis Inc, september 2004

For courses in Marketing on the Internet/Electronic Marketing. As businesses adapt to the realities... Celoten opis

Koda Libristo: 04498957

545 b

225.39 €

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For courses in Marketing on the Internet/Electronic Marketing. As businesses adapt to the realities of the digital world, this text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business.