Developments in Intellectual Property Strategy

As more start-ups and spin out companies are carrying out IP audits and adding value to their assets, it is an essential part of the business strategy planning to have expert knowledge on the impact of IP on business growth and sustainability. This book constitutes a cutting edge and business focussed collection on the impact of IP on the business world.The ethical discourse in IP concerns the ever growing artificial intelligence (AI) sector and how businesses can protect their IP and incorporate AI. Moral sentiments often take a back seat to market sentiments, even in shaping the direction of ethical business strategy. This anomaly persists despite growing interest in ethics and IP. Taking an interdisciplinary and diverse perspective, this book enriches the evolving definition and scope of ethical finance literature by focusing on actors, products and regulation that shape the business sector. Considering the gap between theory and practice, this book bridges academic and professional knowledge in unpacking ethical and governance issues in the intellectual property industry.In an effort to include as many viewpoints as possible, contributions have been gathered from diverse fields, including business, intellectual property, artificial intelligence, ethics, governance, law, management, philosophy and religion. This book will appeal to academics in the field of intellectual property, business ethics, technology and strategic innovation, as well as practitioners and policy makers.