Developing Indigenous Tourism

Indigenous tourism is an expansive sector in the §growing tourism industry. The Sami people living in §Sápmi in northern Europe have started to engage in §tourism, particularly in view of the rationalised §and modernised methods of reindeer herding. Sami §tourism offers job opportunities and enables the §spreading of information. On the other hand, Sami §tourism may jeopardise the indigenous culture and §harm the sensitive environment in which the Sami §live. The aim of the book is to analyse the supply §and demand of Sami tourism in northern Sweden. This §is done in four separate articles, preceded by an §introductory section including summaries in English §and Swedish. §The first two articles describe Sami tourism from a §producer and a consumer perspective, respectively. §The question is to what extent the supply of tourist §attractions related to the Swedish Sami corresponds §to the demand of the tourists. In the two following §articles the interaction between the supply and §demand of Sami tourism is studied at one of the §largest Sami tourism attractions: the 400-year-old §annual winter festival in Jokkmokk, Sweden.