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Designing Interactive Strategy - From Value Chain to Value Constellation

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Designing Interactive Strategy - From Value Chain to Value Constellation Normann
Koda Libristo: 04085944
Založba John Wiley & Sons Inc, julij 1998
Strategy is the art of creating value. It provides frameworks, conceptual models, and governing idea... Celoten opis
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Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value--creating system itself, within which suppliers, business partners, allies, and customers work together to co--produce value.

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O knjigi

Polni naslov Designing Interactive Strategy - From Value Chain to Value Constellation
Avtor Normann
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 1998
Število strani 184
EAN 9780471986072
ISBN 0471986070
Koda Libristo 04085944
Založba John Wiley & Sons Inc
Teža 290
Mere 227 x 154 x 12

Kategorije

Economics, Finance, Business & Management > Business & Management > Business strategy
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