Decoding Consumer Behaviour.

The completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellectual contributions, and unwavering support of many individuals and institutions to whom we owe our deepest gratitude.

First and foremost, we would like to extend our sincere thanks to all the contributing authors. Your rigorous research, insightful analyses, and thoughtful perspectives have enriched this volume and made it a valuable addition to the growing body of knowledge on consumer behaviour. Your commitment to academic excellence and innovation is truly commendable.

We are grateful to the peer reviewers and editorial advisory board members for their critical feedback, constructive suggestions, and encouragement throughout the review process. Your expertise helped shape the quality and integrity of this volume.

We would also like to acknowledge the support of our respective academic institutions and research centres. Your resources, encouragement, and belief in interdisciplinary scholarship provided the foundation upon which this work was built.

Special thanks are due to the publishing team for their professionalism, patience, and support at every stage of the publication process. Your collaboration and guidance made the journey from manuscript to printed volume a smooth and rewarding experience.