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Companies must be able to generate competitive advantages that allow them to make a difference with respect to their competitors, something that all competitors have is no longer a competitive advantage, it is a condition to be in business. The success of an organization is measured by the level of fulfillment of its objectives and goals, a company can have, for example, a profit of $500,000 and not understand how its product portfolio and/or its market works. Failure to analyze how it has achieved profit can certainly lead to it being seen as something desperate to be achieved rather than a consequence of its strategies. The company must avoid jeopardizing the achievement of three basic strategic objectives: to grow, to survive and to be profitable.
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