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Data-driven Retailing

A Non-technical Practitioners' Guide

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Data-driven Retailing Louis-Philippe Kerkhove
Koda Libristo: 39439273
Založba Springer, Berlin, november 2021
This book provides retail managers with a practical guide to using data. It covers three topics that... Celoten opis
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This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

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O knjigi

Polni naslov Data-driven Retailing
Avtor Louis-Philippe Kerkhove
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2022
Število strani 257
EAN 9783031129612
Koda Libristo 39439273
Založba Springer, Berlin
Teža 562
Mere 155 x 235 x 21

Kategorije

Economics, Finance, Business & Management > Business & Management > Business innovation
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