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Customer Lifetime Value

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Customer Lifetime Value David Bejou
Koda Libristo: 06739063
Založba Taylor & Francis Inc, december 2006
The customer lifetime value (CLV) concept is extensively changing the way today's business is manage... Celoten opis
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69.05 €
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The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

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O knjigi

Polni naslov Customer Lifetime Value
Avtor David Bejou
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2006
Število strani 156
EAN 9780789034366
ISBN 9780789034366
Koda Libristo 06739063
Založba Taylor & Francis Inc
Teža 342
Mere 157 x 214 x 14

Kategorije

Economics, Finance, Business & Management > Economics
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