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Customer Experience

Name: Customer Experience
Brand: Springer Palgrave Macmillan
SKU: 02966262
Price: 50.57 EUR
Availability: InStock
Author: C. Shaw
ISBN: 9781349320271

Future Trends and Insights

C. Shaw

Q. Dibeehi

S. Walden

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 02966262

Založba Springer Palgrave Macmillan, januar 2014

Customer Experience is now the key differentiator as consumers and businesses alike decide among com... Celoten opis

Koda Libristo: 02966262

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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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O knjigi

Polni naslov Customer Experience

Avtor C. Shaw, Q. Dibeehi, S. Walden

Jezik

Angleščina

Vezava Knjiga - Mehka

Datum izida 2014

Število strani 199

EAN 9781349320271

ISBN 1349320277

Koda Libristo 02966262

Založba Springer Palgrave Macmillan

Teža 341

Mere 155 x 12 x 14

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Business & Management > Management & management techniques

Medicine & Nursing > Medicine: general issues > Medical sociology

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