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Culture Factor

Name: Culture Factor
Brand: PALGRAVE MACMILLAN
SKU: 04598180
Price: 104.03 EUR
Availability: InStock
Author: Mark Neal
ISBN: 9780333722138

Cross-National Management and the Foreign Venture

Mark Neal

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 04598180

Založba PALGRAVE MACMILLAN, junij 1998

Multinational companies have learnt through experience that cultural differences can be very damagin... Celoten opis

Koda Libristo: 04598180

252 b

104.03 €

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Multinational companies have learnt through experience that cultural differences can be very damaging in terms of failed initiatives, lost contracts, high employee turnover and low morale. Research shows that 20 to 50 per cent of managers posted abroad fail and have to return home prematurely. "The Culture Factor" examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs. Through identifying the organizational processes that lead to "cultural problems", the book shows in a practical way how business can manage cultural difference more effectively.