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Critical Theory and Cultural Industry
Angleščina
45 b
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Cinematographic works are products of the Cultural Industry. Before worrying about the viewers' identity with the movie, it is necessary to worry about the movie's identity with the bourgeois project. The aim of the Cultural Industry is economic and ideological, since it strives for consensus around the bourgeois project of society, building a common identity for all social groups. The interweaving of the elements that have been highlighted and are found in the style of film productions under the Cultural Industry standard creates a kind of formula or imaginary for watching a movie. Constant exposure to the same type of production makes the viewer replace the production with the formula, so when a movie doesn't fit the scheme, it is not understood and simply disqualified. The reader should be warned that the formulations made here are not an antidote to the deforming nature of cinema as a product of the Cultural Industry. They should be understood as elements that can contribute to unveiling the conservative nature of the ideologized content they express in an attempt to overcome it.
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