Creativity is Born

A look inside the collaboration that produced one of the world's most innovative brand concepts. About the book: Focusing on Miyakeżs innovative fashion brand, ż132 5. ISSEY MIYAKEż, and Miyakeżs extended project of interior lighting products, IN-EI, this 112-page bilingual (J/E) guide introduces Miyakeżs work in an accessible, portable format. The ż132 5. ISSEY MIYAKEż brand concept is unveiled, followed by 10 patterns from this fashion line featured alongside development sketches and examples of the finished pieces. The brand concept with Miyake's words and number of photographs by Nobuyoshi Araki are also included, making this title a treasured resource for fans. About ż132 5. ISSEY MIYAKE' 132 5. ISSEY MIYAKEż, developed by Issey Miyake and his Reality Lab. team, is both a new label and a new evolution of żA Piece Of Clothż. The process by which the clothing is made is groundbreaking, using a mathematical algorithm: first, a variety of three-dimensional shapes are conceived in collaboration with a computer scientist; then, these shapes are folded into two dimensional forms with pre-set cutting lines that determine their finished shape; and finally, they are heat-pressed, to yield folded shirts, skirts, dresses etc. These clothes are significant not only for the process by which they were made but because they are also made using recycled PET products, sometimes in combination with other recycled fibers. ż132 5. ISSEY MIYAKEżis Miyake's new creative challenge based on the ideas of żRegeneration and Re-creationż and a continuation of his perpetual search for new ways by which to make 'clothes that bring joy and happiness to wearers'. About żIN-EI ISSEY MIYAKEż: In the development process of the 132 5. ISSEY MIYAKE project, attempts to explore design from a broader viewpoint - not just limited to clothing - evolved into the IN-EI ISSEY MIYAKE lighting products. At the base of the products' concept is traditional Japanese aesthetics about the relationship between light and shadow (in-ei). The three-dimensional form concept developed for 132 5. ISSEY MIYAKE is used in creating the lampshades. The non-woven fabric made from recycled PET bottles is used with a special surface treatment, giving the fabric a unique light transmission quality. They require no internal frame for support and can be folded flat when not in use.