Creating Your Content Marketing Plan

Create a content marketing plan that attracts customers, builds authority and supports business growth.

Publishing more content does not automatically produce better marketing results. Without a clear plan, businesses can spend considerable time creating articles, social media posts, emails and other materials without knowing whether those activities are reaching the right customers or supporting their objectives.

Creating Your Content Marketing Plan shows you how to move from disconnected content activity to a practical, structured approach that supports your wider marketing strategy.

Written for business owners, managers and marketing professionals, this book explains how to develop content around your customers' needs, choose appropriate channels, organise your publishing activities and make better use of the resources available to you.

You'll learn how to:

• Identify the audiences your content needs to reach and the questions they are asking.
• Connect your content marketing objectives to your business and marketing strategy.
• Develop relevant content themes and messages that support your value proposition.
• Select appropriate content formats and distribution channels.
• Build a realistic content calendar and publishing workflow.
• Repurpose existing content to improve efficiency and extend its value.
• Use AI to support content planning and production while maintaining quality and judgement.
• Measure content performance and continuously improve your approach.

Rather than encouraging businesses to produce more content for its own sake, this book focuses on creating the right content, for the right people, with a clear commercial purpose.

Part of the RAME Business Growth Library, it provides the content planning stage of the RAME Growth System, helping you turn your marketing strategy into a connected, manageable programme of activity.

Plan with purpose. Create with consistency. Improve through learning.