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Creating Value through International Strategy

Name: Creating Value through International Strategy
Brand: Palgrave Macmillan
SKU: 12045733
Price: 104.33 EUR
Availability: InStock
Author: Pankaj Ghemawat
ISBN: 9781349517343

Pankaj Ghemawat

Joan E. Ricart-Costa

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 12045733

Založba Palgrave Macmillan, januar 2004

Everyday, more and more companies embark on international business. Through a collection of articles... Celoten opis

Koda Libristo: 12045733

252 b

104.33 €

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Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.