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Creating Experiences in the Experience Economy

Name: Creating Experiences in the Experience Economy
Brand: Edward Elgar Publishing Ltd
SKU: 05101658
Price: 142.94 EUR
Availability: InStock
Author: Jon Sundbo
ISBN: 9781847209306

Jon Sundbo

Per Darmer

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 05101658

Založba Edward Elgar Publishing Ltd, september 2008

"Creating Experiences in the Experience Economy" focuses on the creation of experience from a busine... Celoten opis

Koda Libristo: 05101658

347 b

142.94 €

Na zalogi pri dobavitelju Odposlali bomo v 14-20 dneh

Do 30 dni za vračilo

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"Creating Experiences in the Experience Economy" focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.