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Creating Blockbusters
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This title is packed with expert advice and practical information that cracks the code on how to create and market hit entertainment. This must-have manual for screenwriters, novelists, or anyone looking to create the next big hit offers an insightful, 11-step program for creating, developing and marketing compelling movies, TV shows, novels, and story-based video games and toys. Based on the author's 30 years of experience with companies such as Disney and Mattel, "Creating Blockbusters" provides practical, tried-and-tested advice - from addressing and audiences emotional needs and generating compelling story ideas to creating relatable and memorable characters and how to turn your idea into a marketable franchise - that will ensure lasting success.
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