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Corporate Strategy
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Entrepreneurship has gradually established itself as the driving force of economic and social development throughout the world, so that it is now considered an indispensable component that generates employment, economic growth and international competitiveness in global economy and the economic strength of the countries of the world.
The interest of this book is, on the one hand, to enable managers of small and medium-sized enterprises, as well as anyone interested in this question, to better understand the conditions for the survival and success of SMEs as well as discover the strategies of their development. On the other hand, to allow them to better understand the challenge that the success and development of SMEs represent for employment, growth and the economic development of countries.
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