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Corporate Purpose

Name: Corporate Purpose
Brand: Taylor & Francis Ltd
SKU: 15856909
Price: 204.53 EUR
Availability: InStock
Author: BASU
ISBN: 9781138056527

BASU

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 15856909

Založba Taylor & Francis Ltd, julij 2017

Originally published in 1999 after a decade of research and extensive interviews with some of Toyota... Celoten opis

Koda Libristo: 15856909

496 b

204.53 €

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Originally published in 1999 after a decade of research and extensive interviews with some of Toyota''s top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to study corporate purpose and examines the various factors that influence purpose. An overview is given of Toyota in the 1990s and its operating environment, particularly outlining the importance of the Japanes motor industry to Japanese society. Operational objectives of Toyota are analyzed and research findings, data and analysis related to Toyota''s purpose are presented and the implications described. In the appendix, the detail of the research methodology of this study is included.