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Corporate Diversity Communication Strategy

Name: Corporate Diversity Communication Strategy
Brand: Springer Nature Switzerland AG
SKU: 24375479
Price: 101.04 EUR
Availability: InStock
Author: Roxana D. Maiorescu
ISBN: 9783030299439

An Insight into American MNCs' Online Communities and Social Media Engagement

Roxana D. Maiorescu

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 24375479

Založba Springer Nature Switzerland AG, november 2019

This book analyzes the brand communities of major American multinationals across three industries: f... Celoten opis

Koda Libristo: 24375479

244 b

101.04 €

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This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.

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O knjigi

Polni naslov Corporate Diversity Communication Strategy

Avtor Roxana D. Maiorescu

Jezik

Angleščina

Vezava Knjiga - Trda

Datum izida 2019

Število strani 214

EAN 9783030299439

ISBN 3030299430

Koda Libristo 24375479

Založba Springer Nature Switzerland AG

Teža 454

Mere 148 x 210 x 17

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations