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Corporate Architecture

Name: Corporate Architecture
Brand: W W NORTON & CO
SKU: 04068030
Price: 83.3 EUR
Availability: InStock
Author: Alejandro Bahamon
ISBN: 9780393733051

Alejandro Bahamon

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 04068030

Založba W W NORTON & CO, november 2009

This book explores how the fashion, banking, motor and telecommunications industries use architectur... Celoten opis

Koda Libristo: 04068030

201 b

83.30 €

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This book explores how the fashion, banking, motor and telecommunications industries use architecture as a marketing tool. A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterised by bold design approaches, surveyed in this sweeping study.