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Content Strategy for the Web

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Content Strategy for the Web Kristina Halvorson
Koda Libristo: 04446786
Založba Pearson Education, februar 2012
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a... Celoten opis
? points 78 b
32.06
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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O knjigi

Polni naslov Content Strategy for the Web
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2012
Število strani 224
EAN 9780321808301
ISBN 0321808304
Koda Libristo 04446786
Teža 428
Mere 227 x 179 x 12
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