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Brezplačna dostava za naročila nad 69.99 € na paketomatih Pošte Slovenije.

Consumer Brain

Name: Consumer Brain
Brand: KS OmniScriptum Publishing
SKU: 50995437
Price: 36.96 EUR
Availability: InStock
Author: Maria Navarro
ISBN: 9786209582615

Neuromarketing, Emotion and Purchase Decision Making

Maria Navarro

Mauro Pena

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 50995437

Založba KS OmniScriptum Publishing, januar 2026

The book explains how neuromarketing uses neuroscience to understand how emotions, memory and uncons... Celoten opis

Koda Libristo: 50995437

89 b

36.96 €

Na zalogi pri dobavitelju Odposlali bomo v 8-11 dneh

30 dni za vračilo blaga

Drugi so kupili tudi

Laptoprucksack mit 2 Fächern, 37x45x14 cm, Exactive Young

binding.

76.26 €

The book explains how neuromarketing uses neuroscience to understand how emotions, memory and unconscious processes influence purchasing decisions. It shows how emotions guide attention and advertising recall, how memory affects brand loyalty, and how multisensory experiences improve positioning. It also analyzes the heuristics and factors that influence impulsive and rational decisions, and how companies can use these tools to create more effective campaigns and innovate in consumer experiences, always with an ethical and responsible application.