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Consumer Behaviour

Name: Consumer Behaviour
Brand: Oxford University Press Southern Africa
SKU: 22511262
Price: 104.72 EUR
Availability: InStock
Author: Botha
ISBN: 9780190412425

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 22511262

Založba Oxford University Press Southern Africa, maj 2016

Consumer Behaviour second edition covers the essential concepts of a subject that straddles both mar... Celoten opis

Koda Libristo: 22511262

253 b

104.72 €

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Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.