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Consumer Behaviour and Digital Transformation

Name: Consumer Behaviour and Digital Transformation
Brand: Taylor & Francis Ltd
SKU: 44436503
Price: 224.71 EUR
Availability: InStock
Author: Gbadamosi
ISBN: 9781032149752

Gbadamosi

Ayantunji (University of East London

UK)

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 44436503

Založba Taylor & Francis Ltd, marec 2024

This textbook explores how technological developments and emerging technologies impact on, and engag... Celoten opis

Koda Libristo: 44436503

544 b

224.71 €

Na zalogi pri dobavitelju Odposlali bomo v 14-21 dneh

Do 30 dni za vračilo

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

Igralka & Poliglotka

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O knjigi

Polni naslov Consumer Behaviour and Digital Transformation

Avtor Gbadamosi, Ayantunji (University of East London, UK)

Jezik

Angleščina

Vezava Knjiga - Trda

Datum izida 2024

Število strani 480

EAN 9781032149752

Koda Libristo 44436503

Založba Taylor & Francis Ltd

Teža 800

Mere 174 x 246

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Business & Management > Sales & marketing

Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries

Economics, Finance, Business & Management > Economics