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Consumer Behaviour and Analytics

Name: Consumer Behaviour and Analytics
Brand: Taylor & Francis Ltd
SKU: 43726764
Price: 224.66 EUR
Availability: InStock
Author: Smith
ISBN: 9781032388373

Smith

Andrew (University of Westminster

UK)

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 43726764

Založba Taylor & Francis Ltd, november 2023

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the n... Celoten opis

Koda Libristo: 43726764

544 b

224.66 €

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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

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O knjigi

Polni naslov Consumer Behaviour and Analytics

Avtor Smith, Andrew (University of Westminster, UK)

Jezik

Angleščina

Vezava Knjiga - Trda

Datum izida 2023

Število strani 204

EAN 9781032388373

Koda Libristo 43726764

Založba Taylor & Francis Ltd

Teža 489

Mere 156 x 234

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Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management

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Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries

Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints

Society & Social Sciences > Psychology > Occupational & industrial psychology

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects

Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour

Economics, Finance, Business & Management > Economics