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Communication Planning

Name: Communication Planning
Brand: SAGE Publications Inc
SKU: 04683889
Price: 79.69 EUR
Availability: InStock
Author: Sherry Devereaux Ferguson
ISBN: 9780761913146

An Integrated Approach

Sherry Devereaux Ferguson

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 04683889

Založba SAGE Publications Inc, september 1999

The nature of the communicator's job has changed dramatically over the last decade. While communicat... Celoten opis

Koda Libristo: 04683889

193 b

79.69 €

Na zalogi pri dobavitelju Odposlali bomo v 14-20 dneh

Do 30 dni za vračilo

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management