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Commercial Management - Theory and Practice

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Commercial Management - Theory and Practice David J Lowe
Koda Libristo: 01255260
Založba John Wiley and Sons Ltd, julij 2013
This textbook provides a one-stop-shop to the many topics in commercial management. It draws on mate... Celoten opis
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This textbook provides a one-stop-shop to the many topics in commercial management. It draws on material developed as distance-learning modules and divides into four main sections: I - The commercial environment: develops a critical understanding of the environmental factors that influence commercial management; II - Techniques: develops an understanding of the various techniques used in commercial management; III - Commercial Strategies and Tactics: develops an understanding of the principles and practice of competitive bidding and bid evaluation; IV - Legal aspects: develops an understanding of the legal issues influencing commercial management. Examples and illustrations are included from both the private and public sector.

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O knjigi

Polni naslov Commercial Management - Theory and Practice
Avtor David J Lowe
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2013
Število strani 522
EAN 9781405124683
ISBN 1405124687
Koda Libristo 01255260
Založba John Wiley and Sons Ltd
Teža 1134
Mere 191 x 245 x 24

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Technology, Engineering, Agriculture > Civil engineering, surveying & building
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