Kontakt
Kako nakupovati
Dostava
Svetovalec pri nakupu
Channels of Distribution
Angleščina
189 b
Do 30 dni za vračilo
"Channels of Distribution" by Shelby D. Hunt offers a comprehensive exploration of the intricate systems and strategies involved in delivering goods and services from producers to consumers. Hunt, a distinguished authority in marketing theory, sheds light on the complexities of distribution channels and their critical role in a business's success. This book delves into the key principles of channel management, examining the challenges companies face in designing, maintaining, and optimizing channels to meet market demands and sustain competitive advantage. Through detailed analysis and case studies, Hunt discusses the strategic relationships among manufacturers, wholesalers, retailers, and consumers and presents effective methods for channel coordination, partnership building, and conflict resolution. Ideal for students, educators, and professionals in marketing, "Channels of Distribution" equips readers with essential knowledge for navigating and leveraging distribution networks in today's dynamic market landscape.
O knjigi
Angleščina
Podarite to knjigo še danes
To je povsem preprosto
1 Dodajte knjigo v košarico in izberite dostavo kot darilo 2 V zameno vam bomo poslali kupon 3 Knjiga bo dostavljena na naslov obdarovancaPozdravljeni! Sem Libroamiko, vaš knjižni svetovalec.
Kako vam lahko pomagam?