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Business Strategy and National Culture - US and Asia Pacific Microcomputer Multinationals in Europe

Name: Business Strategy and National Culture - US and Asia Pacific Microcomputer Multinationals in Europe
Brand: Edward Elgar Publishing Ltd
SKU: 04849067
Price: 140.42 EUR
Availability: InStock
Author: Denise Tsang
ISBN: 9781840644807

Denise Tsang

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 04849067

Založba Edward Elgar Publishing Ltd, julij 2002

This text investigates the importance of national culture as it applies to the strategic management... Celoten opis

Koda Libristo: 04849067

342 b

140.42 €

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This text investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies with US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms. The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.