Business Analytics

An eTextbook version is available from VitalSource.com for $60.50 USD. ISBN: 978-1-958303-25-2

Business Analytics: Managing, Building and Using Analytical Systems provides an extended foray into analytic techniques and their application in business including decision support systems, data warehousing, analytical portals, business intelligence, big data analytics, artificial intelligence, and more. These applications and related technologies are designed to support decision making, enhance organizational performance, and create business value. Coverage includes how these analytical applications are managed, built, and used. Insights, examples, and stories draw heavily on Dr. Hugh Watson's extensive experience teaching, researching and especially consulting in this area.

For students aiming for a career in analytics or expecting to encounter it in their professional career, this book is designed to equip them with the necessary concepts, understandings, and skills. For those pursuing a specialized path in analytics, it provides a comprehensive foundation. For others, it offers the insights needed to participate confidently in discussions about the essential elements of business analytics. By the end of this book, students will be able to engage thoughtfully with analytics professionals, managers, and other stakeholders on a broad range of analytics topics.

FEATURES:

Emphasize a Systems Perspective.

Businesses use analytics for much more than just finding answers to one-time problems. Analytics techniques and models are integral to systems that provide ongoing insight that promote business value. This text examines the process of developing, managing, and maintaining such analytical systems.

Animate Learning with Stories.

Most concepts are illustrated with real-world accounts that engage students and provide them with practical insights.

Highlight Alignment of Business and Analytics Strategies.

The value of analytics and broader analytics strategies are presented with regard to their larger connection to business strategy.

Prepare Students for AI.

A dedicated section covers generative AI which is transforming business in numerous ways.

Advance Students' Career Potential.

Understanding the business use of analytics prepares students for a productive career whether they build, design, or use analytical systems or for those times when their responsibilities involve engaging those who do.