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Brand Positioning

Strategies for Competitive Advantage

Subroto Sengupta

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 06505659

Založba McGraw-Hill Education - Europe, julij 2004

Brings into focus the practice and applications of positioning strategy. This book contains cases an... Celoten opis

Koda Libristo: 06505659

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19.04 €

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Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.

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Libristo ima največjo izbiro tujejezične literature. Zato svoje knjige kupujem tukaj.

O knjigi

Polni naslov Brand Positioning

Avtor Subroto Sengupta

Jezik

Angleščina

Vezava Knjiga - Mehka

Datum izida 2004

Število strani 316

EAN 9780070581593

ISBN 9780070581593

Koda Libristo 06505659

Založba McGraw-Hill Education - Europe

Teža 508

Mere 151 x 228 x 19

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing

Podarite to knjigo še danes

To je povsem preprosto

1 Dodajte knjigo v košarico in izberite dostavo kot darilo 2 V zameno vam bomo poslali kupon 3 Knjiga bo dostavljena na naslov obdarovanca

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