Kontakt
Kako nakupovati
Dostava
Svetovalec pri nakupu
Angleščina
112 b
Do 30 dni za vračilo
This textbook provides a practical approach to brand leadership, tailored for master s students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework The Brand Management Clock Face the book is structured into twelve chapters that systematically address key management challenges across a brand s lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
O knjigi
Angleščina
Podarite to knjigo še danes
To je povsem preprosto
1 Dodajte knjigo v košarico in izberite dostavo kot darilo 2 V zameno vam bomo poslali kupon 3 Knjiga bo dostavljena na naslov obdarovancaPozdravljeni! Sem Libroamiko, vaš knjižni svetovalec.
Kako vam lahko pomagam?