Blueprint To Sales Management

Alex didn't just master the game of selling - he learned to lead it.

As Chief Revenue Officer and Managing Partner at Venezia Capital, he has built and scaled world-class sales organisations, driving over a billion in SaaS revenue. Across a career spanning Siemens, Cisco, Verizon, Oracle, The Access Group and Forterro, he has hired and developed top talent, turned around underperforming teams, and built the kind of high-performance cultures that compound year after year. Now he's sharing the exact playbook that takes a sales manager all the way to the top.

Alex's rise from hungry young salesperson to Global Sales Leader and financial independence was never a solo act, it was built on the teams he led and the leaders he grew along the way. His message is simple: great sales leadership isn't luck or charisma. It's discipline, development, and relentless, repeatable execution.

In Blueprint to Sales Management, Alex shares the hard-won frameworks, proven models, and battle-tested techniques that took him from first-line manager to Chief Revenue Officer. Whether you're a newly promoted manager finding your feet, an experienced leader sharpening your edge, or an aspiring CRO with your eyes on the corner office, this is your no-nonsense field guide to leading a team that wins.

• Get inside the mindset of elite sales leaders, manage up to investors and boards with confidence, and walk the path from manager to CRO.
• Hire and develop the top 1% of sales talent and build a team so strong it keeps delivering, and producing leaders, long after you've moved up.
• Master the art of coaching, forecasting, and pipeline management - and turn individual performers into a repeatable, team-wide machine.
• Understand how to build a winning sales culture that scales, retains your best people, and becomes your greatest competitive advantage.
• Get inside the mindset of elite sales leaders, manage up to investors and boards with confidence, and walk the path from manager to CRO.