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Analysis of W. Chan Kim and Renee Mauborgne's

Blue Ocean Strategy

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Analysis of W. Chan Kim and Renee Mauborgne's Andreas Mebert
Koda Libristo: 16737114
Založba Macat International Limited, julij 2017
Competitors have always existed in business, but what if it were possible to render your competition... Celoten opis
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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.

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O knjigi

Polni naslov Analysis of W. Chan Kim and Renee Mauborgne's
Avtor Andreas Mebert
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2017
Število strani 98
EAN 9781912128426
ISBN 9781912128426
Koda Libristo 16737114
Založba Macat International Limited
Teža 116
Mere 132 x 198 x 6

Kategorije

Economics, Finance, Business & Management > Business & Management > Business studies: general
Economics, Finance, Business & Management > Business & Management > Business strategy
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