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Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Blue Ocean Strategy, Expanded Edition W. Chan Kim
Koda Libristo: 13936564
Založba Harvard Business Review Press, november 2016
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MO...
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OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is publishe

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O knjigi

Polni naslov Blue Ocean Strategy, Expanded Edition
Avtor W. Chan Kim, Renee a. Mauborgne
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2016
Število strani 320
EAN 9781633692879
ISBN 1633692876
Koda Libristo 13936564
Založba Harvard Business Review Press
Teža 540
Mere 243 x 165 x 26

Kategorije

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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