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Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

Name: Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
Brand: HARVARD BUSINESS REVIEW PR
SKU: 44504851
Price: 38.84 EUR
Availability: InStock
Author: Renée a Mauborgne
ISBN: 9781647829674

Renée a Mauborgne

Jezik

Angleščina

Knjiga Knjiga

Koda Libristo: 44504851

Založba HARVARD BUSINESS REVIEW PR, januar 2024

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everythin... Celoten opis

Koda Libristo: 44504851

94 b

38.84 €

Na zalogi pri dobavitelju Odposlali bomo v 9-15 dneh

30 dni za vračilo blaga

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The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.

These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers-in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.