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Badass - Making Users Awesome

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Badass - Making Users Awesome Kathy Sierra
Koda Libristo: 09093357
Založba O'Reilly Media, marec 2015
Imagine someone forced you to create a new bestselling product or service. "Or else", they said, and... Celoten opis
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Imagine someone forced you to create a new bestselling product or service. "Or else", they said, and you believed them. You have no marketing budget, and this product or service must have sustainable success. This book starts you off with the right questions - What makes one product sell and another fail? What fuels the success of best-sellers? - and takes you down the path. With a combination of hard-working graphics and strong practicality, Kathy Sierra shows you how to make your users badass. Ideal for product developers, designers, UX folks, programmers, architects, product designers, marketing teams, and start-ups.

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O knjigi

Polni naslov Badass - Making Users Awesome
Avtor Kathy Sierra
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2015
Število strani 304
EAN 9781491919019
ISBN 1491919019
Koda Libristo 09093357
Založba O'Reilly Media
Teža 428
Mere 153 x 230 x 16

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
The Arts > Industrial / commercial art & design > Product design
Computing & Information Technology > Computer programming / software engineering
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