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Alive & Kicking
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36 b
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If you have ever fathomed being an entrepreneur, then Alive & Kicking: Zero to IPO is a must-read. It's an anecdotal account of a first-generation entrepreneur as he builds a business from scratch, lucidly and freely talking about the ground realities and challenges that Indian small businesses must face to survive and grow. This retelling of the author's journey strips 'starting-up' of any jargon and brings you face-to-face with every aspect of a business from idea selection, finding co-founders, raising capital, and more; helping any would-be entrepreneurs in their future journeys. In the words of the author himself, "If a book like Alive & Kicking had been available earlier, I would have shortened my learning curve by at least a half".
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