Aji

"Aji" is a new business philosophy that works in a marketplace driven by the ubiquitous use of computers and computer-driven technologies, including AI, robotics and virtual augmented reality. It exploits the strategic and competitive capabilities of computers and the internet in a way that has enabled over 4,000 businesspeople to more than double their productivity and value so they can produce incomes between $400k-$4m.

In short, "Aji" enables businesspeople to increase their incomes enough to fulfill their financial intentions so they and their spouse can stop worrying about running out of money during their old age.

It is an entirely new set of business ambitions, moods, language, distinctions, interpretations, intentions, commitments, practices and outcomes that could not exist, or be imagined, before computers and the internet were invented.

This book series explains "Aji", which Toby Hecht invented and has been teaching for more than 35 years, in a way businesspeople and businesses can begin to use immediately to increase their competitive capabilities and advantages. It is a completely different philosophical orientation or way of thinking, noticing, observing, assessing and acting in the marketplace to make money.


Book One in this series introduces "Aji" and The Aji Source Fundamental Strategy. It explains how earning a living in today's computer-driven marketplace requires a new set of strategic intentions and tactical business skills.

Book Two explains how The Strategy is organized, how it works and how to use it to change your or your business organization's orientation, intentions and skills to double productivity, value and income.

The assignments in Book Three enable you to learn "Aji" alone or in your business, in person or online anywhere in the world, and use it to increase your income and fulfill your personal ambitions and business missions.