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Brezplačna dostava za naročila nad 69,99 € na prevzemna mesta DPD in Express One.

Advertitisa

Name: Advertitisa
Brand: AuthorHouse
SKU: 08603319
Price: 11.72 EUR
Availability: InStock
Author: Creative Clinicians
ISBN: 9781452000169

Creative Clinicians

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 08603319

Založba AuthorHouse, maj 2010

Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with preci... Celoten opis

Koda Libristo: 08603319

28 b

11.72 €

Na zalogi pri dobavitelju Odposlali bomo v 14-21 dneh

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Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system. Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.