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Knjiga Advertising Mara Einstein

Advertising

Jezik

Angleščina

Knjiga Trda

Knjiga Advertising Mara Einstein

Koda Libristo: 15235097

Založba Oxford University Press Inc, maj 2017

Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed... Celoten opis

Koda Libristo: 15235097

?

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157 b

64.70 €

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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impacton our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

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Libristo ima največjo izbiro tujejezične literature. Zato svoje knjige kupujem tukaj.

O knjigi

Polni naslov Advertising

Avtor Mara Einstein

Jezik

Angleščina

Vezava Knjiga - Trda

Datum izida 2017

Število strani 256

EAN 9780190625887

ISBN 9780190625887

Koda Libristo 15235097

Založba Oxford University Press Inc

Teža 406

Mere 219 x 148 x 15

Kategorije

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising

Law > Laws of specific jurisdictions & specific areas of law > Entertainment & media law > Advertising, marketing & sponsorship law

Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries

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