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Advertising, Promotion, and other aspects of Integrated Marketing Communications

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Advertising, Promotion, and other aspects of Integrated Marketing Communications J. Craig Andrews
Koda Libristo: 14571107
Založba Cengage, avgust 2017
Explore all aspects of marketing communications, from time-honored methods to the newest development... Celoten opis
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271.78 €
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Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS

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O knjigi

Polni naslov Advertising, Promotion, and other aspects of Integrated Marketing Communications
Avtor J. Craig Andrews, Terence A. Shimp
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2017
Število strani 635
EAN 9781337282659
ISBN 1337282650
Koda Libristo 14571107
Založba Cengage
Teža 1474
Mere 214 x 275 x 25

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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1 Dodajte knjigo v košarico in izberite dostavo kot darilo 2 V zameno vam bomo poslali kupon 3 Knjiga bo dostavljena na naslov obdarovanca

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