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Advances in Advertising Research (Vol. III)

Name: Advances in Advertising Research (Vol. III)
Brand: Gabler
SKU: 05158952
Price: 48.36 EUR
Availability: InStock
Author: Tobias Langner
ISBN: 9783834946492

Current Insights and Future Trends

Tobias Langner

Shintaro Okazaki

Martin Eisend

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 05158952

Založba Gabler, julij 2014

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volum... Celoten opis

Koda Libristo: 05158952

118 b

48.36 €

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Reich der Sinne, 1 Audio-CD Sidh F. Tepperwein

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21.72 €

Quinientos veinticuatro ejercicios con balón medicinal

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.