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ADMAN VS CHOMSKY

Name: ADMAN VS CHOMSKY
Brand: AUSTIN MACAULEY PUBLISHERS UAE
SKU: 37098701
Availability: OutOfStock
Author: Ahmad Abu Zannad
ISBN: 9789948844907

Ahmad Abu Zannad

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 37098701

Založba AUSTIN MACAULEY PUBLISHERS UAE, avgust 2021

It is certainly interesting to draw up recommendations as to how the advertising industry should aba... Celoten opis

Koda Libristo: 37098701

It is certainly interesting to draw up recommendations as to how the advertising industry should abandon its current role in favor of a socially useful one. Dr. Noam Chomsky A thoroughly captivating look into marketing, the history, the tools, strategic frameworks and the changes that are happening to the industry, along with insightful recommendations on how to move forward. Peppered with delightful anecdotes, psychological insight and case studies, this is a MUST-READ book to anyone interested in Marketing. It is the art of how 60 seconds can still transform a business and society. Muna AbuSulayman, International development expert