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AdValue

Name: AdValue
Brand: Taylor & Francis Ltd
SKU: 06668104
Price: 64.82 EUR
Availability: InStock
Author: Leslie Butterfield
ISBN: 9780750655019

Leslie Butterfield

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 06668104

Založba Taylor & Francis Ltd, februar 2003

Provides information organised into four sections, according to where the advertising effect is to b... Celoten opis

Koda Libristo: 06668104

158 b

64.82 €

50% možnost Preiskali bomo ves svet Kdaj dobim knjigo?

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Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.

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Libristo ima največjo izbiro tujejezične literature. Zato svoje knjige kupujem tukaj.

O knjigi

Polni naslov AdValue

Avtor Leslie Butterfield

Jezik

Angleščina

Vezava Knjiga - Mehka

Datum izida 2003

Število strani 256

EAN 9780750655019

ISBN 9780750655019

Koda Libristo 06668104

Založba Taylor & Francis Ltd

Teža 470

Mere 159 x 234 x 15

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising

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