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This book takes a completely different approach to helping entrepreneurs make the right decisions and take the correct actions that lead to a better opportunity to succeed in business. Rather than preach what to do specifically, we provide examples of what happens when people shortcut the process, ignore important steps, or bypass important aspects in Envisioning, Creating, Planning, and Implementing a business.
The stories in this book all derive from actual clients and acquaintances ... those who made big mistakes, failed to reach out for help, ignored the advice given, or (in many cases) thought they knew better than anyone else. We begin each section with a brief description of what should be done, then provide examples of circumstances where these vital steps were not properly taken. The examples are intended to be cautionary tales. If the reader falls into one of these traps, they will become part of the 97 percent of businesses that fail. Let's avoid that!
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