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Website Quality and Shopping Behavior

Name: Website Quality and Shopping Behavior
Brand: Springer
SKU: 41005345
Price: 55.3 EUR
Availability: InStock
Author: Tereza Semeradova
ISBN: 9783030444402

Quantitative and Qualitative Evidence

Tereza Semeradova

Petr Weinlich

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 41005345

Založba Springer, april 2020

This book analyses the impact of web design parameters on user experience and the behaviour of websi... Celoten opis

Koda Libristo: 41005345

134 b

55.30 €

Na zalogi Prenesi zdaj

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.