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Virtual Engagement

Name: Virtual Engagement
Brand: Business Expert Press
SKU: 49418291
Price: 14.2 EUR
Availability: InStock
Author: Rajagopal
ISBN: 9781637428597

Managing Seamless Marketing with Technology

Rajagopal

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Založba Business Expert Press, julij 2025

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-... Celoten opis

Koda Libristo: 49418291

34 b

14.20 €

Na zalogi Prenesi zdaj

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.