Napačna izbira? Nič za to! Ponujamo možnost vračila v 30 dneh
Z darilnim bonom ne morete zgrešiti. Obdarovanec lahko v zameno za darilni bon izbere karkoli iz naše ponudbe.
Drawing on the authors' thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as expert advice and concepts and theories boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.