UNboring

Post-pandy, marketers and founders find themselves in a time of extraordinary digital marketing clutter. While many of us have learned to inform via the content marketing we publish, far too few have any clue how to do it while bringing a bit of personality, levity, and pleasure.UNboring is the first content marketing advice book written about how to find an audience by making them smile. In it, you will find 10 core lessons on how to bring MUCH MORE entertainment to your content marketing. Within this book you'll learn:What 'entertainment quotient' (EQ) is and how can it help you be UNboring (aka cut clutter)How to emphasize EQ - two ways. Particularly in an audience with a higher state of consciousness post-pandy.The importance of say no to 'wokenism' in our journeys as brands to communicate our value and purpose What to do when efforts to bring levity to business communication goes really wrongThe content marketing framework that will help you repurpose your humour, without losing your audience to boredomHow to pick and stay in a newsjacking lane, to keep your brand relevantAnd the framework to find time to feed curiosity you need to truly kill your boring content Whether you are a marketer, founder, creator, or student, UNboring is your guide to taking good content and making it truly memorable.